A higher bar for shippingĬonsumers now expect an Amazon Prime–like experience when it comes to the fulfillment process. This includes things like more convenient and expedited checkout flows that autopopulate the name, address, and credit card information for the shopper.
Gartner predicts that over $2 billion in online shopping will be performed exclusively by mobile assistants this year. Leveraging mobile assistants to support convenience is also effective. Consumers spend 85 percent of their smartphone time on mobile apps, so developing your own app or integrating your business into a broader consumer app is a smart idea.
Creating a mobile app is one strategy to explore. It’s also worth investing in more robust mobile capabilities. And Google recently revealed that mobile has surpassed desktop in all product searches.įor your business to capture some of those sales, your e-commerce website design needs to be mobile optimized, meaning that it works seamlessly on both mobile devices and desktop computers. A report by Gartner predicts that mobile purchases will make up 50 percent of all United States e-commerce revenue this year. Mobile should be a pillar of your e-commerce strategy in 2017. In order to attract and retain customers, it’s critical to adopt a comprehensive online strategy and keep up with new e-commerce trends. Internet Retailer projects that consumers will spend over $400 billion online per year by 2018.īusinesses that fail to adapt to the rapidly evolving online retail landscape could soon become obsolete. The average consumer now spends over $1,700 per year on the Internet - a number that’s expected to skyrocket in the near future. It can be classified based on the type of people involved in the transaction: business to consumer (B2C), business to business (B2B), and consumer to consumer (C2C).ī2C e-commerce is booming. E-commerce is one of the most important and fastest-growing aspects of today’s retail landscape.
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How to choose the right e-commerce platform for your businessĮ-commerce web design examples and best practicesĮ-commerce, also known as electronic commerce or EC, refers to any sort of business or commercial transaction that happens online.
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